Operation management Assignment Example | Topics and Well Written Essays - 1250 words

Operation management - Assignment Example It is situated close to the road but with a great accessibility that is leveled by a wider opening based on its position (Ruffa, 2008). There are two gates that allow for exit and entrance without inconveniencing the other. It is spacious and the loading areas are well marked out to avoid any delays or confusions during delivery or loading. The zoning schemes in this particular area are also conducive for the establishment of such a high-powered delivery and loading of the tires which imply that we can maximize the 5000 kg average load per day and become the best supplier in the area. Qn 2: This is a Chevrolet car matrix 400 (also known as Chevrolet Nova) that was manufactured in 1964 after the major companies during this era began restructuring and changing their trends. This car was one of the best at the time with its features being unrivalled by other competitors. It was considered an executive car with four doors and a sedan style to complement its features. It has a front engin e with rear-wheel drive. Its engine has a capacity 3179 cc with a 106 horsepower capacity. It has a three gear manual gear-box and a single barrel carburetor (Huntimer, 2009). This can be contrasted with 2009 Tata Nano Car from India which can be said to be of a higher quality. The car, pictured below, has been in production since 2008 to the present with improvements being made on a daily basis to make sure it attracts as many buyers as possible outdoing other competitors in the market. It is classified as a city car with a four-door one-box body style. Its engine is a 2 cylinder SOHC petrol Bosch multipoint fuel injection with a 624 cc capacity. Its trunk is accessible only from the inside with one windscreen wiper compared to Chevrolet’s pair. Its engine is in the rear compared to the Chevrolet’s which is at the front. It has a 38-metric horse power with two valves per cylinder overhead camshaft. It is similar to the Chevrolet in the fact that it has a rear wheel dr ive but differs in the fact that it has a 4-speed manual transmission. It is also more advanced in its options in the area of the engine compartment with the compressed air engine offering more avenues through which the user will save (Witzel, 2010). Further, the rear suspension has an independent coil spring that allows for safety all the time. It is fuel efficient, making it a car that one can operate comfortably within the city. Its small body makes it easier to maneuver within the city center with the traffic jams being considered. Qn 3: To calculate EMV, given the probabilities, total cost is worked from both the fixed costs, quantities and variable cost. This approach would give the best approach to use. It is should therefore, be the approach that gives us the  ­lowest total costs. Total cost = fixed costs + quantity x variable cost: Method probability Fixed cost($) quantity Variable cost($) Total cost($) Low tech 0.2 45,000 200,000 0.55 45,000+(200,000*0.55)=155,000 Low te ch 0.5 45,000 200,000 0.50 45,000+(200,000*0.50)=145,000 Low tech 0.3 45,000 200,000 0.45 45,000+(200,000*0.45)=135,000 Medium tech 0.7 65,000 200,000 0.45 65,000+(200,000*0.45)=155,000 Medium tech 0.2 65,000 200,000 0.40 65,000+(200,000*0.40)=145,000 Medium tech 0.1 65,000 200,000 0.35 65,000+(200,000*0.35)=135,000 High tech 0.9 75,000 200,000 0.40 75,000+(200,000*0.4

Supermarket database-computer coursework Essay Example for Free

Supermarket database-computer coursework Essay Introduction There are many supermarkets around us, but there do you know how it works. In this coursework. , we will anyalsis the problem of the old supermarket system and how to solve this problem. Besides, in this coursework, it will introduce a new supermarket system, introduce its advantage, how to set up, how to use it and what is its advantages. Old supermarket system Disadvantage: piles of papers are used to keep the records it is hard to back up the records, if you really do so, the cost of the ink and the papers can make you bankrupt the payments are calculated by men, if your mathematics is poor, you will bankrupt again you need to spend nights after nights to turn the pages by your hands in order to search the data of the customers and supplier snail mail is used, which means time and money is wasted your customers cannot immediately get the most update news of your product, simply the million-dollar contract will fly to other companies the piles of paper wont remind you when your product is expired, you need to search through the papers it is not easy to comunicate to your branch stores. Many workers are needed to check the store Solution of the problem To solve the problem in the old supermarket system,setup up a database system that would control local store inventory, and cover the ordering of stock from the customers. Advantages of the new system Digital record is used. Millions of information are stored in a 6-inch hard-dish. The records can be backed up inside a DVD or a hard dish drive. the payments are calculated by computer, which decreases the human error In order to search the data of the customers and supplier, you simply need to type the name, or tel. number. email is used, your customers can get the most update news of your product, at once the computer will remind you when your product is expired, so you can make preparations you can communicate the computer form one branch store to another. Information can be transferred immediately computer can do most of the jobs. Less workers are employed Old system Computer system Space needed to keep the records more Much less Back up Very difficult Very easy error High possibility Low possibility Search data Very complicated Very convenient mail Slow and expensive Quick and free Check expired stock By hand automatically Communication Slow and inconvenient Quick and easy Number of employees more less Requirement of the system. It is consider that the supermarket has original system which has only one computer with the following equirement. Working system Windows 2000, standard edition Processor Pentium III 733Mhz, RAM 256MB recommended Drive space 20GB Video 32MB shared ram In order to reach the requirement of the new system, the computers need to replace new ones and connected as the following instructions. Requirement of the server. Working system Windows server 2003, standard edition Processor Pentium 4 3. 0Ghz, 550+ MHz recommended RAM 1024MB/1G recommended Drive space 250GB Video 128MB shared ram or better This computer is highly security. It needed the voice check and the password of the three highest manager to open the report of the profit and also to open the economy condition of the supermarket. Besides, the server is connected to a internet server with domain name. This is because this can convenient the customers to shopping or order products from the internet. Requirement of the other computers The other four computres is used to save data. They should have the following requirement. Working system Windows XP, Professional Processor Pentium 4 3. 0Ghz, 550+ MHz recommended RAM 512 MB recommended Drive space 80 GB Video 128MB shared ram or better. Software of the programme The supermarket can use Microsoft Access or Visual Basic The advantages of using MS Access are: Â  It is a relational database, which makes the data management easier. Â  It integrates easily with other Microsoft packages such as Word and Excel. Â  It is inexpensive. Â  It is a flexible product that cab be used for all kinds of databases. Â  It can be used to build extensive database applications. Â  All the information is held in one place and the information only needs to be updated once. Â  It can retrieve and update information quickly and easily. Â  Reports, standard letters can be easily produced. Backup and archiving is easy. The disadvantages of using MS Access are: Â  It lacks in high volume capacity. It is limited to a low transaction rate. It can bring down the entire servers if it is not used properly. The advantages of using Visual Basic are: It provides a user-friendly interface. The modular structure in visual basic program helps the programmer to develop a large program without knowing all the variables and their relationships. Â  It is provided by an integrate development environment that helps the programmer in debugging syntax errors. The disadvantages of using Visual Basic are:Â  It is limited in the kind of application that visual basic can code.

Pest Analysis For Madame Tussauds Marketing Essay

Pest Analysis For Madame Tussauds Marketing Essay Thousands and thousands of wax statue has been designed which reflects the art, culture, fame, emotions, success and personality of an individual, basically waxworks are an appreciation for an individual for their tremendous work in their specific field and to honour them for their work, which is recognised by the world and the world should have the clear picture of glory of an individual which speaks about his work, ability, life style, behaviours and also admired as a symbol of role model and this attitude brings them to the hall of fame in Madame Tussauds as a piece of art created in the form wax statue. Madame Tussauds is a wax museum which was opened 200 years ago and it remains just as popular as it ever was. It was founded by wax sculptor Marie Tussauds and was formerly known as Madame Tussauds. Madame Tussauds is the globally acclaimed wax museum; its history is fascinating and its exhibitions haunting in their accurate likeness to well-known figures, living and dead. The mus eum displays waxworks of their honourable guests who are (A-list) celebrities, sporting legends, political heavyweights, royal figures and historical icons, reliving the times, events and moments that made the world talk about them. Madame Tussauds has attraction in London, Las Vegas, Sydney, Vienna, Blackpool, Hollywood, Washington D.C., Amsterdam, Berlin, Hong Kong, New York City and Shanghai.it is owned by the Merlin Entertainments Group, hence is the second largest leisure organisation in the world after Disney. Madame Tussauds is recognised as a brand with strong reputation and offers a unique experience. It is one of the most important tourist attraction spots in the world, which is visited by the tourists all over the world. Hence it is one of the most attractive places visited by the people around the world, which also helps in generating the revenue and making it one of the most profitable leisure organisations in the world. Madame Tussauds is mainly known for its waxworks which is the worlds most famous tourist spot, it is a place of art and entertainment which makes it a visitor attraction, hence you can discover worlds most famous personalitys wax statue which speaks about their fame and success. Mad ame Tussauds of today is a fast paced and interactive experience, encouraging visitors to get up close and personal with their favourite celebrities. Madame Tussauds as a model for a successful leisure business is highly interesting and hence it focuses on each section of the resource an introduction to leisure and tourism, marketing and sales and customer service. In todays world Madame Tussauds is world renewed museum, which is a great hub for the organisation to fetch revenue, it has a versatile features and strategy adopted by the organisation to maximise the profit level in order to achieve the organisational objectives. Madame Tussauds is a big brand which holds goodwill in the present market, it is one of those leisure organisations which had a great outcome during the period of recession, and hence it earned profit when the countries economies were at the saturation period, whereas Madame Tussauds made stable outcomes. Even the countries economic fall and recession cannot a ffect this leisure organisation. It is a place of knowledge, learning, arts, education and entertainment which has a great impact on visitors. The museum can reach only those whom it can attract. This fact alone is enough to compel it to be convenient to all, wide in its scope, varied in its activities, hospitable eager to follow any lead the humblest inquirer may give. (JOHN COTTON DANA) 4 Ps OF MARKETING MIX FOR MADAME TUSSAUDS: (MAIN BODY) MARKETING MIX:-When a firm is marketing for their product and services, firm need to create the successful mix of: their right product, which is sold at the right price, at right place and uses most suitable form of promotion. The marketing mix balances the product and services introduced in to the market. Hence it is a unique method of selling goods and services to the customer and making perfect balance to draw the attention of their potential customer. It is tool which is used by an organisation to increase the demand of their product and services, profit margin and achieve their organisational objectives. Madame Tussauds will have their own marketing mix to utilising them as perfect balance in order to create demand of their product and services and attracting the attention of their potential visitors worldwide. This is what an organisation draws the attention of their potential customer and provides to its customer worldwide. PRODUCT:- is a main element of marketing mix, it is vital in marketing mix as it is the only source of generating sales revenue, without this element an organisation can never think of generating profit. The wax statue of Madame Tussauds is the globally acclaimed wax museum; its history is fascinating and its exhibitions haunting in their accurate likeness to well-known figures, living and dead. The museum displays waxworks of their honourable guests who are (A-list) celebrities, sporting legends, political heavyweights, royal figures and historical icons, reliving the times, events and moments that made the world talk about them. The wax statue of Madame Tussauds is the product which you buy or experience, either the product can be tangible or intangible. Hence the right products are those product and services that the customers want to buy or experience it. There are thousands and thousands of wax statues which are listed as product and that can be experienced by the visitors world wide. Hence it is very much important that the right product gets to the right people. PRICE: is an important element of marketing mix, it is the amount paid for the product and services by the consumer. If the price is low customer attention is drawn and if prices are high it deviates the attention of customer, hence the right price of any product and services are those which are paid comfortably by the customer or are prepared to make the payment for their experience. If the prices are stable for their product which are offered then this process also allows the organisation to make their profit. Hence the cost is the manufacturing cost and the price is the profit added to the manufacturing cost. Hence price is the one which create the sales revenue and all the others are cost. Each figure costs approximately $125,000 to make. Merlin aims to deliver memorable and rewarding experiences to its 30 million visitors worldwide. There is different pricing method for different age group. Madame Tussauds has a variety of pricing technique to attract their customer and also ha s lots of offer which encourage the consumers to visit. These price only help organisation to make profit, an organisation needs to make profit to make the business successful. It is clearly mentioned that the pricing policy of an organisation will differ according to time and circumstances PLACE: is the specific area where the product and services will be marketed, sold or experienced. A place where customer can easily interact or experience products and services. It is the designated area for the availability of their goods and services and for their experience.it is transferred from one place to another and then making them available for the customer. Madame Tussauds has attraction in London, Las Vegas, Sydney, Vienna, Blackpool, Hollywood, Washington D.C., Amsterdam, Berlin, Hong Kong, New York City and Shanghai.it is owned by the Merlin Entertainments Group, hence is the second largest leisure organisation in the world. These wax statues can be experienced from different part of this world, which makes it available all the time at different places and can be easily visited round the world. Location and easy access are the important factor for any organisation and which makes them available all the time. Today transportation has played an important role for visitin g Madame Tussauds located at different places and can be experienced easily. Hence it is the process of getting the right product to the right place at the right time. PROMOTION: is the unique method of communicating with customers. It is a communication tool that provides information and guide line to the consumer, promotion covers all the methods in which a leisure organisation communicates about their product and services and hence allows the customer to make decision while purchasing their product and services. It is very important for almost every organisation; it is an easy process to draw the attention and providing information to reach the ultimate consumer. Madame Tussauds uses various modes of promotion to aware the visitors throughout the world wide; i.e. advertisement, sales promotion, public relation, personal selling, direct marketing, sponsorship, events and displays are the communication tools through which an organisation communicate to the people around the worldwide. It bridges the gap between the people and the organisation to interact with each other. It is the most dynamic process which enables the customer to experience and understand. These promotional activities separate the communication gap and hence construct the healthy relation to obtain feedback form the visitors. Which are the extreme source for generating the sales revenue and people are updated with latest news and information, what is happening within and outside of an organisation worldwide? PEST ANALYSIS FOR MADAME TUSSAUDS: POLITICAL- Madame Tussauds has a great political impact, as it is bounded by the government legal, local as well as international laws, it works according to the organisations memorandum and article of association, hence it maintains the healthy decorum as stated by government about environmental regulation and protection, taxation policies, international trade policies/restrictions, consumer protection/employment laws, competition regulation, political stability and safety regulation. These important measures are adopted to bridge a healthy relation between political and leisure organisation. Both are interdependent on each other by giving tax to the governments, company can enjoy so many benefits without any political hindrance. Political aspects are generated to maintain healthy impact on consumers and all the three party (company, consumer and government) can enjoy the benefits and advantage arising from each other. Thus Madame Tussauds holds healthy political aspects and receives a great co-operation from the government as it is one of the most reliable sources of revenue generation. The Merlin Entertainments group operates the attraction and ensures that the spirit, artistry and vision of Madame Tussauds live on. ECONOMIC Madame Tussauds has a great move towards economy, around 500 million people have visited Madame Tussauds London since it was first established- thats more than the population of North America and Australia combined. Each figure costs approximately $125,000 to make. Merlin aims to deliver memorable and rewarding experiences to its 30 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13000 employees. For more than 200 years, Madame Tussauds has been entertaining and educating millions of people with its signature wax figures. It is a place of art and entertainment which makes it a visitor attraction. Madame Tussauds of today is a fast paced and interactive experience, encouraging visitors to get up close and personal with their favourite celebrities. As it is a reliable source of generating revenue, it has great impact on economy, thus even in a poor economic condition it is efficient in maintaining the stability of an organisation, it helps in economic growth of an organisation, hence it helps in maintaining the interest rates and monetary policies for an organisation to perform smoothly. A large number of employment opportunities are created and highly skilled and qualified people are employed in an organisation for economic growth. Merlin Entertainments group has seen the most successful and dynamic growth of any company in the sector over five years. The worlds No 2 visitor attraction operator wax figures. SOCIAL It was opened 200 years ago and it remains just as popular as it ever was. Merlin aims to deliver memorable and rewarding experiences to its 30 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13000 employees. For more than 200 years, Madame Tussauds has been entertaining and educating millions of people with its signature wax figures. Madame Tussauds is recognised as a brand with strong reputation and offers a unique experience. It is one of the most important tourist attraction spots in the world, which is visited by the tourists all over the world, which also help in generating the revenue and making it one of the most profitable leisure organisations in the world. It is a place of art and entertainment which makes it a visitor attraction, hence you can discover worlds most famous personalitys wax statue which speaks about their fame and success. It is a place for different age group which transforms the information in forms of knowledge, education, art, activity, innovation, motivation, skills and ability, culture, learning skills, emotion, fashion, fame, success and personality of an individual. Madame Tussauds is a beautiful waxwork place which holds the tremendous work culture and values of society. It takes an extra effort for the welfare of society. Madame Tussauds has escaped destruction in three major 20th century catastrophes. The world famous attraction survived a huge fire in 1925; earthquake in 1931; and devastating blitz bombing during World War II in 1940. TECHNOLOGICAL It begins from initial sitting to press launch, a typical Madame Tussauds figure takes around four months to make, utilise a team of around 20 skilled artists and costs  £150,000. Nearly 500 precise body and facial measurements are taken over two hours at a standard sitting session with the celebrity subject. This gives Madame Tussauds sculptors to create a strikingly realistic figure. Merlin Entertainments group is mainly focusing on the usage of advance technology to improve their waxworks and visitors from worldwide can have a clear picture of their favourite personality in their mind, hence giving a life to their waxwork and also utilisation of latest technology has improved the working style and behaviour of an organisation, in order to satisfy their visitor from the worldwide. In fact there is a lot of replacement in their working style every day we learn something new and try to innovate and present in such way to draw the attention of our visitors. Technology has its own impact it helps to learn and gain the work sprit to achieve the organisational goals. A customer always have high expectations due to rapid change in technology, proactive approach to new product development and proactive, aggressive approach to future strategies. A continuous improvement in transport infrastructure is highly developed and among the best in the world. There are 6 airports that share the international air transport association airport; they are Heathrow, Gatwick, Stansted, Luton, City and Biggin Hill. High speed train, underground tube, DLR, over ground, and expansion of national motorways improve interregional links. The use of the internet and e-commerce has seen a strong growth since 2000. SWOT ANALYSIS FOR MADAME TUSSAUDS: SWOT ANALYSIS: is a method which determine the potential factor of an organisation and the performance of an employees which are combined together to achieve the organisational objectives. Every organisation grows due to their potential hard working employees that cover the entire task instructed by their superior. Swot analysis is a tool that identifies the internal and external factor for an organisation i.e. strengths, weaknesses, opportunities and threats. Some of the internal factors are strengths and weaknesses and external factors are opportunities and threats. Internal factors are those attributes which help you to identify your strengths within the organisation that can be highly skilled employees, products that you are offering or the amount of work culture you are promoting and it also identify your weaknesses where the organisation is lacking or is unsuccessful that can be the usage of resources, performance of an individual or facing unhealthy circumstances. Every organ isation needs manpower to grow rapidly in to the market and facing the unseen conditions. Hence the external factors are those attributes which help you to identify your opportunities and threats coming from outside of the organisation, it helps you to provide external information which can be an opportunities for an organisation or threats for an organisation it mainly indicates you in advance how to accept the feedback and response to it in future. Madame Tussauds is well placed organisation which focuses on its internal and external factors of an organisation. STRENGTHS: for any organisation manpower is the most important strengths, success of any organisation depends on the usage of its manpower and their ultimate resources. For more than 200 years, Madame Tussauds has been entertaining and educating millions of people with its signature wax figures and has an excellent technique to handle their customer efficiently. It is a place of art and entertainment which makes it a visitor attraction. Madame Tussauds of today is a fast paced and interactive experience, encouraging visitors to get up close and personal with their favourite celebrities. Organisation strength mainly depends on the sub division of various departments i.e. good visitor facilities, various cultural and excellent extra curriculum activities which are generally linked with school and others institutional programme. Madame Tussauds is globally recognised brand with worldwide strong reputation; Madame Tussauds is one of those organisations which offer a wide range of experi ence to its visitors from every part of world with much transportation linkage. Merlin aims to deliver memorable and rewarding experiences to its 30 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13000 employees. Madame Tussauds permits the visitors to have a photograph with their favourite celebrities and can share their experiences with other members. WEAKNESSES: are those factor which are possibly faced by every organisation, weaknesses are those elements which are the back portion of every organisation. Weaknesses are of various types it can be internal as well as external, internal weaknesses are within the organisation and external weaknesses are out of the organisation. As we know that every organisation have their weaknesses some way or other, in same manner Madame Tussauds have local parking for coaches is difficult as it requires a huge parking spaces as it is one of the most common problem. It also creates problem on holidays and weekends as there are large number of visitors are visiting to their favourite place and have to make a long queuing on busy days and it also makes difficult to approach near the popular wax figures as it is crowded and is not so easy to experience it. These issues can create fear in the customers mind before thinking of visiting Madame Tussauds, as the customers are held with so many problems s uch as parking, long queuing, and crowded popular wax figures. Some of foreign language differences and provision are also making it complex for the visitors from worldwide, as we know that Madame Tussauds holds a cosmopolitan environment and should focus on the language provision as they are the only extreme source for generating revenue for an organisation. OPPORTUNITIES: Madame Tussauds is utilising the effective opportunities for the growth and redevelopment scheme for achieving the organisational objectives, which consist of increase in government funding, usage of resources and skilled employees, increasing the sales revenue of an organisation, to maintain the brand loyalty, targeting new market, developing a new product mix, increasing product contribution, effective customer handling and international cooperation. Madame Tussauds develops new wax figures to attract mass audience, many new schools and other instructional programme are organised to transfer knowledge and information in which a large audience participate in it. Hence it also creates many new distribution channels to bridge a gap between consumer and organisation for a healthy relationship, Madame Tussauds always works on its upcoming events these are new themed events which attracts large amount of newly formed audiences. Hence it always believes in working on advan ce technology to upgrade the knowledge and can face the new challenges in future and create new figures through which a large amount of informative audience can be targeted to fetch revenue from them. To make a hike for an organisation one need to take and handle the opportunities in right direction or positive use can lead the organisation to grow more and more. THREATS: can be of different types, which can lead you future trouble, threats are predicted as well as unpredicted circumstances which can harm an organisation structure in future. Whereas organisation takes extra measures and are prepared to overcome of the coming obstacles. Threats can be internal which are within the organisation or it can be external which are outside of the organisation. Mostly threats are from competitive environment, alternative destination and attractions, unreliable transportation, change in usage of advance technology, free attraction in London are some of the most upcoming threats which the company faces and has to bear the loses raised for the threats. All these threats are situational changes, whereas if the company can forecast these threats then the company can face these threats, whereas if an organisation cannot forecast the threats then it can lead to a serious issue. These threats can be controlled and the situation arises from these threats can also be controlled. CONCLUSION AND RECOMMENDATIONS: Merlin Entertainments Group is the second largest leisure organisation in the world after Disney. . Merlin aims to deliver memorable and rewarding experiences to its 30 million visitors worldwide, through its iconic global and local brands. Madame Tussauds is a big brand name and is globally acclaimed museum, Madame Tussauds of today is a fast paced and interactive experience, encouraging visitors to get up close and personal with their favourite celebrities. Madame Tussauds as a model for a successful leisure business is highly interesting and hence it focuses on each section of the resource an introduction to leisure and tourism, marketing and sales and customer service. It identitys the core concept through which an organisation objectives can be achieved. The commitment and passion of its managers and 13000 employees has been incredible, hence an organisation has been credible in utilisation of employees and its resources, and an organisation has received an effective cooperation to achieve the tasks and positive feedback from the employees. The management has a dynamic role to play with its marketing staff, distribution channel, advertisement and media networks and various other field work employees for spreading the knowledge and information to the customer and maintaining a healthy relation. Madame Tussauds is recognised as a brand with strong reputation and offers a unique experience. It is one of the most important tourist attraction spots in the world, which is visited by the tourists all over the world. Hence Merlin Entertainments Groups can also go for several project worldwide as it has a strong brand name and under this brand name many other Madame Tussauds museum can be operated in various country, Madame Tussauds has attraction in London, Las Vegas, Sydney, Vienna, Blackpool, Hollywood, Washington D.C., Amsterdam, Berlin, Hong Kong, New York City and Shanghai. Hence it can be extended to more different part of this world under the same brand name, as an organisation it is the most profitable organisation and has a tendency to increase the amount of profit margin as it holds great goodwill in the current global market. It spreads a cosmopolitan heritage across the world and hold international cooperation with various countries, and the role of manpower and skille d employees especially for this organisation has been phenomenon and this organisation has a great scope in future as it is one of the oldest attractive hub for most of the people across the world. Madame Tussauds is a wax museum which was opened 200 years ago and it remains just as popular as it ever was.

marketing case Essays -- essays research papers

Introduction:   Ã‚  Ã‚  Ã‚  Ã‚  Pfizer Inc. is a research-based diversified health care company with operations around the globe. Pfizer Inc. has three main business groups. They include the Consumer Health Care Group, U.S. Pharmaceuticals Group, and the Pfizer Animal Health Products Segment. For purposes of this case, we will discuss the Animal Health Products Group, where in 1998, accounted for twelve percent of the company’s revenues. Industry Background: The process for making beef begins with the ranchers breeding and raising cattle, in order to sell them to feedlots. The ranchers’ goals are to minimize death of the cattle, to breed low birth weight calves, to produce grade A choice beef, and lastly to produce calves that gain weight quickly. By the time the feedlots purchase the cattle, the more the cattle weights, the better. The next step in the process after the feedlots purchase the cattle is for the feedlots to sell the beef to the meatpackers. There are four main meatpacker companies that account for eighty percent of the entire industry. The meatpackers act as a middleman between the producer and the consumer. Since the majority of this industry is controlled by a few companies, this creates a problem because they act similar to a monopoly. Due to this monopolistic view, there is no free-flow of information throughout the supply chain and beef prices tend to be higher than they should. After the meatpackers have packe d the beef, they sell it to retail stores, which in turn sell the meat to us, the consumer. Industry Trends: There are a variety of trends that directly influence the beef industry. To begin, changes in consumer lifestyles include less time for home-cooked meals and society’s increased pressure for time; thereby, having a big impact on the decline of consumption of beef. In addition, consumers have increased dietary considerations for health and nutritional issues that lead them to consume alternative meat products like pork and poultry. Furthermore, the marketing strategies of the pork and poultry industry have done a better job advertising than the beef industry. Also, the pork and poultry industry have recently produced more ready-to-eat and branded products. Even with all of this new increased pressure on the beef industry by the pork and poultry industries, retail prices for beef have still remained high, yet ano... ...less today than ever before, beef will always exist, therefore, Pfizer products will be needed. An added reason for them to continue with their cattle/calve health products is due to the fact that Pfizer has already invested heavily in this industry and makes over sixty health products for cattle. Additionally, we also recommend that Pfizer maintain their strong market share by continuing to sponsor seminars, publish educational material, offer technical support and organize management programs for the health care of cattle. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  To conclude, the beef industry is currently experiencing a decline in demand, thereby directly affecting products sold to ranchers made by Pfizer’s Animal Health Group. This decline can be attributed to a variety of factors outside of Pfizer’s control, including social, economical and governmental issues regarding beef. Since Pfizer is limited in what they can do to increase beef sales, our proposal is for Pfizer to enter into making health products for poultry, given that this industry seems to be on the rise. However, at the same time, Pfizer should continue to be active in the beef industry to keep them at the top.

Reasons for Attending College or University

Reasons for Attending College or University Summary:Â  People attend college or university for many different reasons, such as new experiences, career preparation, and increased knowledge. Many people attend colleges and universities all over the world to study and conduct research. What are their expectations of the academic experience? In my opinion, people involved in collegiate programs have two main purposes: to gain the experiences and certificates that prepare them for future careers and to increase their knowledge about different aspects of life.Many people desire stable careers that deeply affect their lives. Therefore, good preparation for a future career is a necessity. To maintain and promote your position at a company, especially in certain kinds of jobs, you must have the knowledge and experiences that come from attending a college or university. The skills, spirit, and confidence you gain from studying help equip you for your work. Moreover, it is easier to find a goo d job when you have qualified certificates.Many well-educated people can carry out their tasks smoothly and methodically with more economization of time and strength than people who manage their work by learning from their failures. Another advantage of attending a college or university is the relationships you build with other people. These relationships help you improve yourself. In a collegiate environment, you learn how to work in groups and how to cooperate with your partners.You also learn to achieve mutual understanding, an essential and useful skill in your future work. The second reason for attending a college or university, increasing knowledge about many aspects of life, might seem a little impractical, but it is, in fact, very practical. Some people have the misconception that studying in college provides them only with knowledge relating directly to their major and that getting certificates is the most important purpose of attending college.With those goals in mind, the y often neglect subjects that don't seem to be applicable to their work. However, knowledge from college is not just useful for your job; it also is useful for many other things in life. For example, people with basic knowledge about literature, history, art, psychology, etc. might enjoy their lives more than unlearned people. They also might overcome difficulties and stress more easily, as well as have an acceptable and optimistic attitude toward obstacles and failures in their lives.Furthermore, cultivated people might treat others in their communities with more regard. Nothing you study in college is useless, and increasing knowledge is as important as getting certificates. The more knowledge you have, the more poetic your life is. Generally speaking, it's always necessary to have a good education. In addition to obtaining the appropriate certificates, attending a college or university gives you a great opportunity to learn about many different things on both macroscopic and micr oscopic levels.While the specific reasons people attend colleges and universities might differ, the fundamental purposes are the same: they want to obtain the necessary training and education for their future careers and they want to learn about a variety of different subjects that will apply to their lives outside their future careers. Therefore, everyone who chooses to attend a college or university should always strive to reach their goals and aspirations. This section contains 509 words (approx. 2 pages at 300 words per page)| |

Revising with the Present Perfect

Revising with the Present Perfect Revising with the Present Perfect Revising with the Present Perfect By Maeve Maddox The following item appeared in the column of one-sentence news items on the front page of my morning newspaper: William Bradford Bishop Jr., who was a State Department employee in 1976 when he is suspected of killing his wife, mother and three sons, was added to the FBI’s list of â€Å"Ten Most Wanted Fugitives,† drawing renewed attention to the case. Conveying a coherent report in 50 words or less is quite a feat, and the writers in my paper usually do an amazingly good job of it. Nevertheless, this strange assortment of verb tenses left my grammar nerve twitching. The principal fact being reported is that the FBI has added Bishop to the list of â€Å"Most Wanted Fugitives.† Next in importance is the reason for which Bishop was added to the list: he is a suspected murderer. Last in importance is the fact of Bishop’s employment at the time of the murders. All three facts refer to past events, so present tense is definitely does not belong. Changing the is to was would help, but then we would have: â€Å"Bishop, who was an employee in 1976 when he was suspected, was added to the list.† Not only does this revision produce a litany of three wases in a row, it obscures the most recent event being reported: the fact that the man has been added to the â€Å"Most Wanted Fugitives† list. What we need is a tense that will distinguish the most recent past from the remoter past. Enter the present perfect: William Bradford Bishop Jr., suspected of killing his wife, mother and three sons in 1976 when he was a State Department employee, has been added to the FBI’s list of â€Å"Ten Most Wanted Fugitives,† drawing renewed attention to the case. Both was added (simple past) and has been added (present perfect) describe completed actions, but the present perfect describes a completed action that is still relevant in the present. The present tense auxiliary has adds an immediacy to the news item that alerts the reader to which of the three facts being reported is the most recent. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Yours faithfully or Yours sincerely?45 Synonyms for â€Å"Old† and â€Å"Old-Fashioned†30 Nautical Expressions